Facebook ads are simple…
….not! Don’t buy that crap, because it is simply not true at all and if you believe Facebook ads are simple, you will feel miserable and like a complete failure once you start advertising on Facebook. Everybody seems to be bragging about their online results, but don’t be fooled: Facebook ads are definitely not easy! They are challenging and time-consuming.
It’s not all bad. Facebook ads are also highly scalable, budget friendly, measurable and it is the most targeted form of advertising at the moment.
So it is a good thing to use Facebook ads. Once you start investigating Facebook ads, guess what Facebook is gonna do? Exactly, it is going to show you ads about Facebook ads. But the problem is that a lot of these ads say that it is easy.
Most people that are running Facebook ads, have a business and marketing is a necessity of doing business. And when you have a business, you want your ads to be profitable. And this is not easily done. It takes time to investigate, test drive and more. It is a long game and it could get you really frustrated.
What’s the problem with Facebook ads then?
The truth is, there are many things “working” against you on achieving that goal:
- People’s attention these days is very short, because they have so much on their minds. That means you have just a little time to capture their attention. According to Microsoft studies, the human attention span is 8 seconds!
- Facebook constantly makes changes inside its Ads Manager and its algorithm. This makes it harder for you to always be on top of what’s working now.
- You are not the only one advertising. There are millions of people advertising on Facebook. Due to this increased competition, the cost of advertising is constantly going up. Because of this, it’s getting harder and harder to be profitable because you have to spend more money to advertise.
So what to do?
Well there are a lot of people around that had some practice in advertising on Facebook. You could get their help or just investigate it on your own. Get more info on how Facebook works and how to put your ads together. Remember this wil take some time to do and if time is something you have very little of, than you might want to consider something else.
There is a company that helps you to make automated social media campaigns that sell and I believe that is awesome, because it saves a lot of time. Especially if you don’t have a clue what ads manager and algorithms are.
You can check them out here. They are having a free 30 day trial period. Let me know your thoughts about them.
Linda de Pagter
Digital Nomad, Web designer
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